DSPolitical is the nation’s leading voter targeted digital ad network exclusively for Democratic campaigns and progressive causes having delivered more than half a billion voter targeted digital ads online and millions more to mobile phones and tablets. A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that provide Democrats and progressives with the technological advantage they need to win.
The First. The Best.
During the early days of online political technology, DSPolitical co-founder Michael Bassik ran the same question over in his mind again and again, “if we could somehow match internet users against the voter file and serve digital ads directly to the voters we’re targeting, wouldn’t it be a more efficient and ultimately more impactful way to reach voters online?”
It wasn’t long before Bassik, then a consultant to John Kerry’s 2004 Democratic presidential campaign, was able to put his theory to the test.
The opportunity came with the first debate between Kerry and President George W. Bush. In advance of the highly publicized pairing at the University of Miami, Bassik and his team matched the voter file against AOL users. (Remember this was 10 years ago!) Then, immediately after Kerry and Bush shook hands ending their exchange for the evening, Bassik pushed ads directly to targeted voters using AOL. More than encouraging, the results proved Bassik’s theory correct: targeting voters online will save campaigns money and truly impact the way candidates and causes are viewed.
A few short years later, Bassik joined Jim Walsh, Chris Massicotte, and Eli Kaplan in co-founding DSPolitical, the nation’s leading voter targeted digital ad network exclusively for Democratic campaigns and progressive causes. Since those early days, DSPolitical has delivered half a billion voter targeted digital ads while millions have been served to mobile phones and tablets.
A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that help clients more effectively reach their targeted voters and, in turn, provide Democrats and progressives with the technological advantage they need to win.
Unrivaled “Big Data”
When it comes to using “big data” for voter targeted digital ads, DSPolitical has an unmatched partnership with Catalist, the progressive movement’s go-to voter data provider. In fact, it is this unique partnership that has enabled DSPolitical to match more than 600 million browser cookies and device profiles against the Catalist voter ¬file with hundreds of targetable audience segments resulting in the ability to reach more than 90% of available online advertising inventory in the United States.
No other digital ad network has access to such inventory matched with Catalist’s battle tested voter data.
Unlike many of its rivals, DSPolitical is a proudly progressive company. Its partners and staff are progressive. Its clients are exclusively Democratic and progressive. And its Catalist voter data is maintained exclusively for progressive causes.
That means DSPolitical’s clients never have to worry that their hard-earned ad dollars are going to a “progressive” ad network propped up by shadowy Republicans interests or to enhance a voter file that’s also used by Republicans and Tea Partiers.
Founded in 2012 by political technology and campaign veterans, DSPolitical’s leadership team has decades of collective experience working with Democratic campaigns, progressive organizations, and in the political technology space at all levels.
Combine this battle-tested experience with its expansive inventory, breadth of reach, and unrivaled access to the best data and DSPolitical’s voter targeted ad network is the clear choice for Democrats and progressives seeking a significant advantage over the competition.
Combine DSPolitical’s battle-tested experience with our expansive inventory, breadth of reach, and unrivaled access to the best data and our voter targeted ad network is the clear choice for Democrats and progressives seeking a significant advantage over the competition. Here is a selection of our various services.