With so many terms, acronyms, and pieces of industry jargon to learn, running a digital campaign can be overwhelming. One of the most important parts of any advertising campaign is understanding reporting – both what the metrics mean, and how to use them to run more effective digital campaigns.
DSPolitical has successfully addressed these challenges by implementing exclusive filtering, user-initiated video ads, brand safety measures, and ad verification technology. With a progressive approach and a commitment to efficient and impactful advertising, DSPolitical ensures clients' messages are seen by targeted voters.
The 2022 midterm election shattered records with an unprecedented number of victories for openly LGBTQ+ individuals. Despite the encouraging "rainbow wave" witnessed in the recent election cycle, the LGBTQ+ community continues to grapple with numerous challenges.
We believe that Asian Americans and Pacific Islanders are an integral part of the American fabric, and their diverse experiences and perspectives are crucial to shaping policies that impact all Americans. To celebrate the significant contributions of AAPIs and highlight some of the trailblazers who have impacted the community, we ha
Political advertisers invest a great deal of energy and resources in identifying and reaching their voters. Given the rapid changes in media consumption patterns, it's increasingly crucial to have the right technology to connect with carefully cultivated audiences. Learn more about GeoFusion.
There are various types of digital ad formats that campaigns can use to deliver their message, and native advertising is one of the most effective. With native advertising, you can master the art of seamless promotion that captivates audiences. Keep reading to learn how native advertising transforms how you connect with constituents.
DSPolitical proudly collaborates with incredible clients, candidates, and partners to achieve unprecedented wins for women up and down the ballot. With more Democratic women running for office than ever, we are honored to help power them to victory.
A few of us here at DSPolitical recently had the opportunity to attend the Victory Institute's International LGBTQ Leaders Conference and it was, without question, the most moving conference I’ve ever attended. As an engineer, my experience at conferences has generally been focused on specific tools or technologies. Going to one in which the focus