The United Food and Commercial Workers (UFCW) was intent on turning its members out to vote in 2012 – especially in swing states with important national and state level races. To assist them in this effort, DSPolitical went to work matching the UFCW’s membership database in 14 key swing states against its pool of more than 600 million browser cookies and device profiles. The resulting match became UFCW’s target for the next three months. Beginning aptly on Labor Day, DSPolitical delivered more than 20 million banner ad impressions to these crucial union members in pivotal swing states. Additionally, a staggering 69 percent of pre-roll video ads served to these union members were watched in their entirety. Such targeting was essential in UFCW’s efforts to turn its members out to vote and resulted in progressive, pro-union victories up and down the ballot.