FAQ: Understanding the 2026 Democratic Primary Vote Propensity Model
DSPolitical launched an exclusive targeting functionality powered by Catalist’s 2026 Democratic Primary Vote Propensity Model. To help you better understand how this model can optimize your outreach, we have compiled answers to the most common technical and strategic questions in this FAQ.
The New Math of Democratic Primaries: Why Traditional Targeting is Failing in 2026
In our recent fireside chat, DSPolitical President Ryan Fanning and New River Strategies Founder Benjy Messner unpacked why the "New Math" of 2026 requires a fundamental shift from historical binaries to probabilistic distributions.
The Middle is Not a Monolith: Activating Peoria 2.0 Values Clusters for 2026
In an era of razor-thin margins and a rapidly evolving media landscape, the "average voter" is a myth. To win in 2026, Democratic campaigns must move beyond basic demographics and partisan history to understand the underlying values that drive voter behavior.
Game On: Why Campaigns Must Level Up Outreach to Gaming Voters
Just as the iconic pixelated plumbers cannot rescue Princess Peach by staying on the first level, campaigns cannot reach today’s electorate by relying solely on the same familiar media channels. To win, they must reach voters where they actually spend their time.
Women’s History Month: Participation, Priorities, and Political Impact
Women’s History Month is observed every March to honor the leaders, organizers, and advocates who have advanced equality and helped define American democracy. It is also an opportunity to look ahead and recognize the continued influence women have in today’s political landscape.
What a Surprising Special Election Tells Us About Turnout, Timing, and Readiness
The January 2026 special runoff election in Texas’ 9th Senate District produced one of the most notable results so far this year. In a district Donald Trump carried by 17 points in 2024, Democratic candidate Taylor Rehmet won the runoff by roughly 14 points.
The Team Behind the Tech: Campaign Support Built for 2026
As the 2026 midterm cycle approaches, campaigns are navigating an increasingly complex digital landscape that requires strong execution and informed decision-making. Access to powerful technology is most effective when paired with strategic guidance, deep digital expertise, and an understanding of how campaigns operate under pressure.