The Infrastructure Behind Modern Political Advertising
Voters move between streaming, social media, news sites, and mobile apps throughout the day, creating an increasingly fragmented media environment. For operatives managing multiple races, this operational reality makes paid media plans even more complex, demanding precision and stronger performance.
Celebrating Pride Month: Representation and the Road to Midterms
In honor of Pride Month, we celebrate the LGBTQ+ community’s impact on American politics and culture while reflecting on the progress we’ve made, the challenges that remain, and the growing influence this powerful community continues to have in shaping the future of our democracy.
FAQ: Understanding the 2026 Democratic Primary Vote Propensity Model
DSPolitical launched an exclusive targeting functionality powered by Catalist’s 2026 Democratic Primary Vote Propensity Model. To help you better understand how this model can optimize your outreach, we have compiled answers to the most common technical and strategic questions in this FAQ.
The New Math of Democratic Primaries: Why Traditional Targeting is Failing in 2026
In our recent fireside chat, DSPolitical President Ryan Fanning and New River Strategies Founder Benjy Messner unpacked why the "New Math" of 2026 requires a fundamental shift from historical binaries to probabilistic distributions.
The Middle is Not a Monolith: Activating Peoria 2.0 Values Clusters for 2026
In an era of razor-thin margins and a rapidly evolving media landscape, the "average voter" is a myth. To win in 2026, Democratic campaigns must move beyond basic demographics and partisan history to understand the underlying values that drive voter behavior.