DSPolitical has firmly established itself in the ever-evolving landscape of political technology. Our groundbreaking work has been recognized with the 2024 Campaigns & Elections CampaignTech Awards for Best Digital Ad Platform and Best Engineering Team of the Year (for the fourth year running!). This double win highlights DSPolitical’s leadership and innovation in providing cutting-edge tools and services to progressive campaigns nationwide.
Best Digital Ad Platform: Deploy Media Planner
Designed as the industry-leading, political-first programmatic ad platform, Deploy is specifically tailored for Democratic campaigns and progressive causes. Its innovative Media Planner feature, which launched earlier this year, is a game-changing tool that helps campaigns of all sizes create data-driven digital advertising plans by leveraging over a decade of Randomized Control Trial (RCT) data and DSPolitical’s deep political expertise to provide real-time recommendations.
Key features of Deploy’s Media Planner include:
- Advanced Data-Driven Insights: Leveraging over a decade of RCT data, the Media Planner provides campaigns with actionable intelligence, ensuring strategic budget allocation, audience segmentation, and ad placement.
- Real-Time Optimization: The tool analyzes budgets, timelines, audiences, and goals, providing real-time feedback to optimize media plans, reducing a multi-day process to minutes.
- Efficiency and Waste Reduction: Unlike competing platforms that prioritize ad spend, the Media Planner focuses on maximizing campaign success. It warns users if budgets are not properly aligned with audience size or flight duration, ensuring effectiveness and preventing waste.
We are honored to have our new Media Planner feature in Deploy recognized and remain committed to advancing political ad platforms by equipping campaigns with the tools they need to be more strategic, efficient, and impactful, regardless of their size or resources.
Engineering Team of the Year: The Power Behind the Platform
Behind every successful platform is a team of talented and dedicated engineers. DSPolitical’s engineering team was recognized for its exceptional contributions, which have been instrumental in developing and maintaining the company’s award-winning platform. Congratulations to our incredible engineering team for achieving this remarkable win four years in a row!
Just a few DSPolitical engineering team achievements include:
- Beeswax Partnership: DSPolitical became the first political digital ad company to partner with Beeswax, FreeWheel’s DSP, using automated ID syncs to match voter data with privacy-compliant household identifiers. This eliminates intermediaries, enabling faster onboarding, precise targeting on CTV, unmatched reach, and brand-safe placements.
- Deploy Media Planner: The engineering team developed and launched the Deploy Media Planner, which delivers intelligent suggestions for optimizing media planning. This tool analyzes campaign variables and generates real-time recommendations, powered by over a decade of Randomized Control Trials (RCTs) and expert-driven insights. This cycle alone (September – November, 2024), Media Planner was used to create over 400 media plans and launch 235 campaigns.
- Yahoo! DSP Integration: DSPolitical’s recent partnership with the Yahoo! DSP expands campaign abilities through exclusive inventory and unique identifier solutions. As a meta-DSP, DSPolitical ensures stable and robust online programmatic advertising capabilities, even as other platforms restrict messaging or exit the political space.
The DSPolitical engineering team continues to deliver crucial tools that empower campaigns to connect with voters effectively. Their work ensures that candidates up and down the ballot can leverage advanced technology to find, reach, and mobilize voters with precision and impact.
A Vision for the Future
Looking ahead, DSPolitical is committed to advancing its platform, empowering campaigns of all sizes, and maintaining its role as a leader in the field. These awards mark a milestone in its journey of innovation and impact.
To see the full list of winners, click here.
Interested in learning how DSPolitical can help you get your message in front of the exact right people you need to reach? Contact us to find out how we can support your campaign.