Supply Path Optimization: Driving Campaign Efficiency and Performance

DSPolitical's SPO streamlines campaigns with premium partnerships, innovative targeting technologies, and a privacy-first approach.

Hispanic-Latino Heritage Month Spotlight: Overcoming Language Barriers & Boosting Latino Voter Engagement

Hispanic-Latino Heritage Month, observed from September 15th to October 15th, is a time to celebrate the cultural heritage of Hispanic and Latino communities.

DSPolitical Named 2024 AdExchanger Awards Finalist

We are incredibly proud to be named an AdExchanger Awards finalist in three categories. Thank you for this incredible honor, and congrats to our fellow finalists.

DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election.

Facebook Will Reinstate Pre-Election Ad Ban it Fumbled In Last Presidential Election — A Move That Will Hurt Democrats

Following news that Meta/Facebook will again ban new political ads in advance of the November election.

For the Fifth Consecutive Year, DSPolitical Commits Major Resources to Support Local and State Democratic Candidates

DSPolitical Announces New Data Licensing Offering in Partnership with Catalist

DSPolitical, the leading digital advertising technology partner for Democratic and progressive causes and candidates, today announced a new data licensing agreement with Catalist, the premier data provider for progressive organizations.

A Guide to Programmatic Media Buying: The Types

Pride Month Spotlight: Bridging the Gap

We are already halfway through June, and Pride Month celebrations are in full swing across the country, but are LGBTQ+ people heading to the polls?

Reaching the AAPI Community