What Is Supply Path Optimization?

DSPolitical implements advanced SPO strategies to choose the most effective and efficient supply paths to help causes and down-ballot candidates reach their target audience, increase brand awareness, and secure wins.

Reporting 101: The metrics you need to know!

With so many terms, acronyms, and pieces of industry jargon to learn, running a digital campaign can be overwhelming. One of the most important parts of any advertising campaign is understanding reporting – both what the metrics mean, and how to use them to run more effective digital campaigns.

DSPolitical Responds to Microsoft Political Ad Ban

For the Fourth Year In a Row, DSPolitical Commits Major Resources to Help Local and State Candidates Target Voters Online

Today, DSPolitical, America’s leading voter-targeted digital advertising company for Democratic candidates and progressive causes, announced the return of its highly impactful Digital Advertising Grants Program to help local and state legislative candidates.

Are Voters Really Seeing Your Ads?

DSPolitical has successfully addressed these challenges by implementing exclusive filtering, user-initiated video ads, brand safety measures, and ad verification technology. With a progressive approach and a commitment to efficient and impactful advertising, DSPolitical ensures clients' messages are seen by targeted voters.

Pride in Politics: Celebrating LGBTQIA+ Politicians

The 2022 midterm election shattered records with an unprecedented number of victories for openly LGBTQ+ individuals. Despite the encouraging "rainbow wave" witnessed in the recent election cycle, the LGBTQ+ community continues to grapple with numerous challenges.

Asian American and Pacific Islander Candidates Making an Impact in Politics

We believe that Asian Americans and Pacific Islanders are an integral part of the American fabric, and their diverse experiences and perspectives are crucial to shaping policies that impact all Americans. To celebrate the significant contributions of AAPIs and highlight some of the trailblazers who have impacted the community, we ha

The Powerful Location-Based Targeting You Need

Political advertisers invest a great deal of energy and resources in identifying and reaching their voters. Given the rapid changes in media consumption patterns, it's increasingly crucial to have the right technology to connect with carefully cultivated audiences. Learn more about GeoFusion.

Major Upgrades Released for Deploy: Unlocking New Possibilities for Public Affairs & Advocacy Campaigns

With expanded inventory access, easier compliance requirements, and the introduction of Influencer Audiences, Deploy is now more powerful and versatile than ever before.

Maximize Your Marketing Efforts with Native Advertising

There are various types of digital ad formats that campaigns can use to deliver their message, and native advertising is one of the most effective. With native advertising, you can master the art of seamless promotion that captivates audiences. Keep reading to learn how native advertising transforms how you connect with constituents.