the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
Be in the know by joining our email list.

September 26, 2022 / Press Releases

DSPolitical Offering Democratic Candidates Persuadable Pro-Choice Audience Models for Digital Targeting

September 23, 2022 / Blog Posts

Introducing: DSPolitical’s 2022 Ad Grant Program Recipients!

2022 was DSPolitical’s most ambitious year for our Ad Grants Program– with $100,000 being put forth to assist Democrats across the country in winning elections! Over 170 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 17 passionate, strategic, and inspiring candidates!

September 22, 2022 / Blog Posts

Introducing: Pro-Choice Audiences

Pro-Choice messaging is the most critical issue Democrats are facing today. That’s why we’ve partnered with Catalaist to build custom Pro-Choice Audiences to reach persuadable choice voters.

September 16, 2022 / Blog Posts

Q&A with Senior Director of Advertising, Russell Wagner

September 14, 2022 / Press Releases

DSPolitical Announces Direct API Integration with Catalist, TargetSmart, and PDI

September 1, 2022 / Blog Posts

5 Commonly Misunderstood Digital Ad Terms

The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.

August 19, 2022 / Press Releases

Statement on Meta’s Planned Pre-Election Ad Ban

August 10, 2022 / Blog Posts

Introducing Programmatic Audio

We're intoducing Programmatic Audio. Did you know the average person spends 16 hours per week listening to streaming audio? More than ever, campaigns can reach their audience with targeted placements and should incorporate audio for a cross-channel media approach.

August 8, 2022 / Blog Posts

Growing Professionally with the DSPolitical Intern Program

Every election cycle, DSPolitical opens its doors to college students around the country for our internship program. Typically running from July until the end of the election cycle in November, the program places interns into every department at DSPolitical, from HR to Business Development. Here at DSP, it’s our goal to provide a meaningful experie

July 19, 2022 / Press Releases

DSPolitical Gives Back: Grants Program Doubles to $100,000

For the Third Year In a Row, DSPolitical Commits Major Resources to Help Local and State Candidates Target Voters Online