5 Commonly Misunderstood Digital Ad Terms

The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.

Statement on Meta’s Planned Pre-Election Ad Ban

Introducing Programmatic Audio

We're intoducing Programmatic Audio. Did you know the average person spends 16 hours per week listening to streaming audio? More than ever, campaigns can reach their audience with targeted placements and should incorporate audio for a cross-channel media approach.

Growing Professionally with the DSPolitical Intern Program

Every election cycle, DSPolitical opens its doors to college students around the country for our internship program. Typically running from July until the end of the election cycle in November, the program places interns into every department at DSPolitical, from HR to Business Development. Here at DSP, it’s our goal to provide a meaningful experie

DSPolitical Gives Back: Grants Program Doubles to $100,000

For the Third Year In a Row, DSPolitical Commits Major Resources to Help Local and State Candidates Target Voters Online

CTV Essentials with our Senior Director of Media Planning, Jacob Garber

We sat down with Jacob Garber, DSPolitical’s Senior Director of Media Planning and all around CTV expert to talk shop about everyone’s favorite advertising medium: Connected TV.  

DemocraticAds: Battle-Tested Digital Ads

Introducing Audience Insights

DSPolitical is excited to announce the launch of Audience Insights! Now, with the click of a button, you can learn more about the political and demographic makeup of your custom audiences. 

DSPolitical’s Frequently Asked Questions (FAQs)

Programmatic Ad Tech: What is a DSP?

In the modern-day, the technological advances in our society have made the combination of ads and technology inevitable. Now, the use of demand-side platforms (DSP) to deliver programmatic ads has become commonplace amongst advertisers and agencies.