Supply Path Optimization: Driving Campaign Efficiency and Performance

DSPolitical's SPO streamlines campaigns with premium partnerships, innovative targeting technologies, and a privacy-first approach.

Hispanic-Latino Heritage Month Spotlight: Overcoming Language Barriers & Boosting Latino Voter Engagement

Hispanic-Latino Heritage Month, observed from September 15th to October 15th, is a time to celebrate the cultural heritage of Hispanic and Latino communities.

DSPolitical Named 2024 AdExchanger Awards Finalist

We are incredibly proud to be named an AdExchanger Awards finalist in three categories. Thank you for this incredible honor, and congrats to our fellow finalists.

A Guide to Programmatic Media Buying: The Types

Pride Month Spotlight: Bridging the Gap

We are already halfway through June, and Pride Month celebrations are in full swing across the country, but are LGBTQ+ people heading to the polls?

Reaching the AAPI Community

Google Delays Phase Out of Third-Party Cookies

Building a Winning Roadmap: Optimize Your Media Planning

In this blog, we will define media planning, discuss some of its inherent challenges, and share the solution we created to optimize your media planning.

2024: What Moves Women Voters?

With the upcoming elections on the horizon, understanding what motivates and mobilizes this powerful voting bloc to cast their ballots is more crucial than ever.

Optimize Your Media Planning with Deploy’s Innovative New Feature

We're thrilled to announce the release of our latest innovation in increasing efficiency on Deploy, our self-service platform: The Deploy Media Planner.