What is CTV and how is it different from the programmatic ads you’re probably already running? CTV runs exclusively on TVs either in an app (like the NBA app on an Apple TV) or dynamically inserted into streaming TV content on channels like A&E, AMC, History Channel, MSNBC, ABC, etc.
Waverly Loza is our new Vice President of Client Services here at DSPolitical, where she oversees the client services team and ensures clients receive the best programmatic buying experience. We sat down (virtually) with Waverly for a quick Q&A about herself, her role here at DSPolitical, and what you can expect from Client Services going forward.
Last week Google announced a significant change to their third-party cookie policy that set off hundreds of panicked tweets about what this means for the future of advertising. There is no doubt that limiting this matching ability will have an impact on reaching voters. However, at DSPolitical we’re ahead of the curve and have built a platform that
It is truly amazing what you can accomplish in 2018 with just a few clicks of a mouse, or taps on your mobile device.
We’ve come an incredibly long way from having precinct voter lists on index cards, or having to figure things out by hand.