Mark Jablonowski is Chief Technology Officer of Optimal and President of DSPolitical, the company’s Politics & Public Affairs division which partners with candidates and causes to win elections and influence policy debates. A business leader with two decades of experience at the intersection of politics and technology, Mark oversaw the development of Deploy, the company’s award-winning self-serve digital advertising platform used by thousands of brands, campaigns, and causes.

He is also responsible for Optimal’s tech stack, helping it to become an industry leader in audience targeting and automation. A sought-after thought leader, Mark is widely quoted by media (New York Times, Washington Post, Bloomberg, Axios, CNN, Politico etc.) on issues ranging from advertising technology and the broader media landscape to audience targeting and political data. Named “Technology Leader of the Year” by Campaigns & Elections, he has also been a featured expert at conferences around the globe.