DSPolitical, the leading digital advertising technology partner for Democratic and progressive causes and candidates, today announced a new data licensing agreement with Catalist, the premier data provider for progressive organizations. This collaboration, Catalist Data powered by DSPolitical, expands access to high-quality voter data, empowering a wider array of organizations to leverage sophisticated data for their digital campaigns.

Expanded Data Access 

In a move to enhance the digital capabilities of Democratic and progressive organizations, campaigns, and causes, DSPolitical and Catalist will make select Catalist Data powered by DSPolitical data segments available for licensing. This partnership aims to bridge the gap between high-quality voter data and the sophisticated digital advertising technology required to utilize it effectively, thus enabling a broader range of organizations to conduct more impactful campaigns.

The expanded access to Catalist’s data segments means that progressive campaigns can now benefit from more precise targeting, improved match rates, and the ability to reach a wider audience with their messages. By leveraging Catalist’s extensive and dynamically updated database, organizations can enhance their campaign strategies with data that is continuously refined to reflect the latest voter information.

“We have always been committed to democratizing access to data and technology,” said Mark Jablonowski, President of DSPolitical. “With this announcement, we are taking a big step to ensure that progressive campaigns have the resources they need to achieve their goals.”

“Catalist data is core infrastructure for the progressive community,” added Michael Frias, Catalist’s CEO, “but it’s partners like DSPolitical that can put that data to work for campaigns and organizations that need to reach their audiences online.”

Activation Options and Benefits

Clients can choose to activate data through four distinct activation methods, each designed to optimize campaign success:

• DSPolitical Activation: Superior match rates and more access to high-quality inventory through DSPolitical’s technology platform, Deploy. 
• Private Marketplace Activation: The flexibility to use a preferred DSP, with data and inventory packaged in deals from OpenX.
• Direct Data Syndication: Use preferred buying platforms and procure inventory independently for the most flexibility in combining with Catalist data via the LiveRamp Data Marketplace.
• Premium Publishers: Catalist’s voter data can be used to better target ad buys with major publishers.

The Catalist + DSPolitical Difference

Catalist compiles, enhances, stores, and dynamically updates data on over 329 million unique voting-age records across all 50 states and the District of Columbia. Utilizing Catalist’s data and models can build membership, target persuasive messaging, engage activists, drive an issue agenda, and register or mobilize voters.

Since 2011, DSPolitical has used its digital ad technology expertise to provide unparalleled match rates for Catalist’s data segments, producing the most accurate and impactful digital ad campaigns in politics and issue advocacy. Comprehensive support and extensive reach through premium partnerships make DSPolitical the preferred choice for progressive organizations. With a proven track record in political advertising and a commitment to innovation, DSPolitical maximizes the power of Catalist data.

Democratic and progressive campaigns and causes interested in leveraging the powerful new partnership to achieve their goals should contact DSPolitical.

# # #