MIAMI, FL — This evening, Democrat Annette Taddeo was victorious in the special election to fill Florida’s 40th State Senate District which was vacated in April by the Republican incumbent. DSPolitical worked closely with Impact Politics and the Florida State Senate Campaign Committee to help secure this important win in a Republican swing district.

Governor Rick Scott (R-FL) called the special election this spring when State Senator Frank Artiles (R-FL) was forced to resign after making racist and sexist comments to a pair of African American State Senators.

Following Taddeo’s victory in the Democratic primary on July 25, the Florida State Senate Campaign Committee began supporting her campaign and working with Impact Politics and DSPolitical to implement a strategy to rally the base by tying Taddeo’s Republican opponent to Donald Trump, who is rather unpopular in the district.

To effectively rally the Democratic base, Democrats who were very likely to turn out were targeted with the Trump-themed ads while swing voters who were very likely to vote were targeted with positive Taddeo-themed ads.

In the end, the tactic proved quite effective helping to flip this Republican State Senate seat to the Democrats by a margin of 51 to 47.

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DSPolitical is the world’s leading voter targeted digital ad network having delivered several billion-voter targeted digital ads online and mobile devices. The company pioneers the best integration of data and technology to persuade audiences and deliver wins for progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics.

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